Workflow Discussion | Creating the Trailer for ‘LANCELOT’
During the early summer period I had the privilege of being asked to create a trailer to promote the paperback release of Giles Kristian’s Sunday Times Bestseller ‘Lancelot’. This is a post to share my creative process
I had already read the book before being asked to work on the project, so had a number of my own thoughts, ideas and pictures in my mind. The brief was also a fairly open one. Giles had found a video of a Hawk, hovering in place, which he supplied as a starting point; the relevance of which can be found in the book itself, which I wouldn’t want to spoil!
Taking this video/image of the Hawk as a starting point, I began to conceptualise a composition that could adequately denote the brand identity already established within the fantastic cover art by STEPHEN MULCAHEY , whilst also signify the thematic and stylistic drivers of the fantastic narrative at the heart of Gile’s novel.
Chiefly, my aim was to portray both the magic and the realism of Giles’ prose via a granularity of texture, hue and form.
I chose to use an analogous colour palette of ambers, browns and blacks that could complement the pack shot of the book, whilst also evoke natural and organic tonality. I also elected to hand-paint the textures of clouds within Adobe Photoshop, before adding a CinemaScope 3D camera move within Adobe After Effects, alongside some accentuated lighting, focus and animation effects.
If you would like to see my breakdown of the entire workflow in greater detail, then please feel free to watch the video below. I hope you find it useful. It was a great project to work on.
Also, if you like the look of the book, please feel free to support Giles by reading this and the other fantastic novels he has written during his career: https://www.gileskristian.com/books